WEBSITE PROMOTION
Neukundengewinnung ist die Hauptaufgabe einer Webseite
Promoting websites is a complex and strenuous process. In order for your site to rise to the top of Google, Yandex and other search engines, it must meet a certain number of requirements. All our specialists are highly-qualified professionals that know and love their work. They will ensure that your site will rest at the top of the result page after promotion.
We divide our promotion work into two services:
SEO Webseitenoptimierung
Includes creating the website's semantic core, optimizing the website both internally and externally, as well as optimizing the website based on the users' behavior on it.
Kontextbezogene Werbung
We will organize an advertising campaign which will be targeted towards a specific audience and will, without a doubt, attract new visitors to your site. Such advertising guarantees your site will stay at the top!
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What is SEO?
SEO (Search Engine Optimisation) means optimizing a website using its search engine placement as a criterion. To put it differently, your website must be understood not only by people, but also by machines. To work properly, search engines must understand what kind of information is housed on your website and how it can be helpful to your visitors. Modern search engines analyze your website based on over 700 parameters which need to be considered when creating websites.
SEO encompasses the both internal and external optimization of the website, including the aforementioned behavioral factors. A correctly composed website semantic core, as well as a well-organized SEO campaign, will assure a high search engine rating.
What is contextual advertising?
Thanks to contextual advertising you can buy yourself the first place on search results. Our specialists will organize an advertising campaign which will be targeted towards a specific audience and will, without a doubt, attract new visitors to your site.
Why doesn't my website show up in web searches?
4 Faktoren
Internal website optimization
The text shown on your website must include keywords, written in either bold or italics. In addition, it is advised to maintain a correct heading (H1 — H6) structure, with links to trustworthy sources, such as Wikipedia or mass media portals, always being welcome. The markup tags "Description" и "Title" ought to contain meaningful information and be placed inside the "meta" tag.
External website optimization
Or, in other words, the number of links leading to your website. Search engines also process other sites, assigning each one a rating. The more external links there are leading to your website, the more likely it is for you to reach the top. However, this optimization should be done carefully lest the website gets blacklisted by the search engine. Moreover, the source linking to your website is also important. A link from an unknown site will weight less compared to a link from a government website or another reliable source.
Behavioral factors
How much time did a visitor spend on your website? How many website sections did he go through? The higher these numbers are, the higher your search result rating will be.
Social Networks
Google and Yandex can't ignore the power of social networks. Search engines analyze whether you have any social media pages linked to your website and, if yes, the number of followers you have, as well as the pace at which your page gets updated with new content. All those factors influence your website search rating.
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